Hong Leong Bank Salam Aidilfitri Raya Packet 2024

This Raya green packet was designed for Hong Leong Bank’s 2024 festive campaign, celebrating the spirit of Hari Raya Aidilfitri through a blend of cultural elegance and contemporary illustration. The design aims to reflect themes of renewal, prosperity, and festive giving that are central to the Raya celebration.

The packet features a deep teal-green base, a color closely associated with Hari Raya that symbolizes harmony, growth, and tradition. This rich background creates a refined foundation for the decorative elements while allowing the details to stand out clearly. To enhance the premium feel of the packet, the typography and selected accents are produced using gold gradient hot stamping, giving the design a luxurious metallic finish that reflects light beautifully.

Floral illustrations inspired by traditional Malaysian batik and botanical motifs frame the composition. These stylized flowers and flowing leaves are illustrated with layered colors and fine line details, creating a vibrant yet elegant decorative border. The use of warm tones such as coral pink, yellow, and turquoise adds visual contrast and festive energy while maintaining harmony with the green base.

Subtle geometric batik-inspired patterns are incorporated into the background to add texture and cultural reference without overwhelming the main design. At the center, the greeting “Salam Aidilfitri” is presented in elegant script lettering, highlighted with gold hot stamping to emphasize the festive message and create a focal point.

Overall, the design combines traditional Malaysian decorative influences, vibrant festive colors, and refined gold finishing to create a Raya packet that feels both culturally rooted and modern, reflecting the celebratory spirit of the season while maintaining Hong Leong Bank’s premium brand presence.