Jia Wei Branding & Packaging

Jia Wei Branding & Packaging Design

Jia Wei is a new "Bak Kwa a.k.a dried meat" brand. The slogan, "a taste of family" aims to make people to feel warmth and comfortable like home. They wanted all the customers can feel the taste of family while enjoying their food.
Besides making the bak-kwa a casual snack that can be eaten anytime, but they can also send this as a gift for family and friends during festive seasons.
The key points for this project are family, appreciation and comfortable. Therefore we are aiming for the target audiences who buy for family members/elderly. There's no fancy design as we hope to remain the traditional visual to make the elderly feel closer to "home".