Mid-Autumn Festival Packaging Design
Festive Packaging Design has begun a steady move towards a more current visual expression. This is characterised by a concise communicative intention and a stylistic minimalism. This can be seen, initially, in the packaging design of the mooncake festival used to be traditional and full of festive colour.
And in the redesign of current trend Black Gold, it brewed the same manner as other premium variety.
There is a clear sense of legacy, aesthetic continuity and universality in the traditional.
Mid-Autumn Festival Design Set
Minimalist . Elegant . Premium
These assets are linked by the distinction, flavour cues and aged quality of a black and warm gold. This makes a connection to the designs of the 80s and 90s, to the extent of exactly colour matching the gold. The all black cover, which gives the can a dipped quality, as a rare addition rather than part of a process of reduction, feels justified in its balance of simplicity, impact and differentiation.