Samantha Ooi
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Mooncake Packaging Set Design

Mooncake Packaging Set Design

Mid-Autumn Festival Packaging Set
Mooncake Festival

Mid-Autumn Festival Packaging Design

Festive Packaging Design has begun a steady move towards a more current visual expression. This is characterised by a concise communicative intention and a stylistic minimalism. This can be seen, initially, in the packaging design of the mooncake festival used to be traditional and full of festive colour. And in the redesign of current trend Black Gold, it brewed the same manner as other premium variety.
There is a clear sense of legacy, aesthetic continuity and universality in the traditional.

Mid-Autumn Festival Packaging