SOHO is a casual fine dining which offering its visitors modern cuisine and an atmosphere of harmony and minimalism. Its concept plays the role of a gourmet restaurant and emotion.
Create a brand identity for this new restaurant with an innovative and modern concept. Visually convey the main message - relaxing and comfortable in a minimalistic way.
Inspiration for SOHO comes from a series of experiences and self-discovery of the ambience. A minimalist style font has been used to convey the purity of fine dining.