Sam Branding Design
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Brand Identity, Graphic

The Loaf Branding

The Loaf

The Loaf Brand Identity

The Loaf is a wild fermentation bakery. A place where everything is created to combine with bread - side dishes, drinks, coffee and wine. The client wish to reflect the originality of high-quality recipes and a modern approach to the process of baking bread. Therefore the logo itself should be modern and iconic.

The characteristic pattern symbolises rye or wheat grains - a base of bread. The conciseness and simplicity of the font keep the logo modern. It keeps the brand visually attractive. Colors are the essential parts of brand identity. The loaf unique and direct values are represented by dark brown. Accompanying the signature is the warm-earthy colour that complements The Loaf's values. It stands for elegance, professionalism and simplicity. The brand colour symbolised the authenticity of The Loaf as a place that produces not only great baked goods but also amazing in taste and quality.

  • Client: The Loaf
  • Designed by samanthaooi.com
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