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Brand Identity, Graphic
The Walking Hotpot Branding
TWH Branding
The Walking Hotpot Brand Identity
The Walking Hotpot is a ChongQing new-style hotpot restaurant.
It's a blend between fast food and traditional hotpot. TWH serves a modest hotpot to each diner to ensure everyone can enjoy a nice meal and hotpot moment even just himself.
Hotpot generally refers to a cooking method that uses a pot as an instrument, uses a heat source to cook a pot, and uses water or soup to boil all kinds of food.
At the same time, it can also refer to the cooking utensils used in the cooking method. It is characterised by cooking while eating, or the pot itself has the effect of heat preservation. When eating, the food is still hot, and the soup and substance are integrated. And it usually can be seen in friends/family gathering.
The clients want it to be warm and chic, fresh and clean. They want to build a hot pot restaurant that is different from any other existing ones. Single can also enjoying the hotpot alone as well.
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